Dumb Ways to Die

Dumb Ways to Die cleverly transforms a public service announcement into a mobile game experience, captivating audiences beyond its original cartoon format. Originating from a campaign by Metro Trains Melbourne Pty. Ltd., this game draws on the viral success of a video clip that humorously highlights the importance of safety in daily life. The interactive gameplay incorporates various scenarios that showcase outlandish yet cautionary methods of self-harm, encouraging players to recognize and avoid perilous situations while enjoying a uniquely engaging platform.